The SM Store is the Philippines’ largest department store chain, with several branches nationwide. It offers a great selection of menswear, womenswear, children’s wear, all kinds of beauty products, and things for the home. It also sells stationery, electronic gadgets, snacks, toys, and hardware.

Objective

The client taps us to create a radical design website that will be relatable and relevant to their newly targeted demographic. We came up with the idea of using bold colors and sharp-edged elements and topping them with smooth web interactions to match the aesthetic and energy of their targeted young audiences.

My main role here is to create the initial design direction and to provide interaction design ideas.